An "unattractive" industry is one in which the combination of these five forces acts to drive down overall profitability. Attractiveness in this context refers to the overall industry profitability. ![]() It draws upon industrial organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of an Industry. "Porter's five forces analysis is a framework that attempts to analyze the level of competition within an industry and business strategy development. It was designed on the base of the Wikimedia Commons file: Modelo Porter.png. ![]() This circle-spoke diagram sample shows the Porter five forces model.
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